Job Title: Digital Marketing Manager
Location: Boca Raton, FL
You may be a great fit for Modernizing Medicine’s Digital Marketing Manager opportunity IF…
+ You are experienced in developing a website traffic plan and creating goals for increasing traffic and conversions.
+ You are passionate about measuring and analyzing digital campaign performance via Google Analytics and ensure correct setup of company’s account.
+ You love managing SEO strategy and ensuring the website is as optimized as possible.
+ Regularly provide strategic recommendations on enhancing company’s website based on flow of inbound traffic to improve quality and customer experience based on best practices (speed, content, organization, etc.).
+ Ensure company’s website is performing optimally for SEO by running regular reports, setting up dashboards and fixing issues that arise.
+ Consistently monitor company’s organic keyword rankings and provide monthly content suggestions for enhancing the company’s position on specific keywords.
+ Generate monthly reports on digital marketing campaigns and website performance.
+ Ensure all digital advertising placements are correctly set up for trafficking performance.
+ Help support automation and account-based marketing initiatives.
+ Manage paid search agency and Google Adwords/Bing Ads accounts.
+ Research new digital advertising channels and vendors.
+ Monitor and stay current on industry digital marketing trends, tools and resources.
Skills & Requirements:
+ 3-5 years in a B2B digital marketing role required.
+ Proven hands-on experience in growing quality traffic to a B2B website, increasing conversion rate and increasing organic rankings on specific keywords.
+ Complete understanding of all components that affect SEO and how to adjust/fix each.
+ Self-starter and able to multi-task with competing priorities while meeting deadlines.
+ Expert-level knowledge of Google Analytics, Google Webmaster Tools, Google Tag Manager, Google Optimize, Google Adwords and Bing Ads required.
+ SEO tool experience required )Spyfu, SEMrush, KWfinder, etc.).
+ Marketing automation and Account-based marketing experience a plus.
+ Bachelor’s degree strongly preferred.
Modernizing Medicine’s Benefit Highlights:
+ Compensation is a combination of base salary and bonus potential.
+ Health insurance, 401(K), Vacation, Employee Assistance Program, Flexible Spending Accounts.
+ Weekly catered breakfast and lunch, treadmill workstations, quarterly onsite massages, onsite dry cleaning, onsite car wash, and more.
How to Apply: