Public Relations Coordinator – Jupiter Medical Center
Background: Outstanding physicians, state-of-the-art facilities, innovative techniques and a commitment to serving the community enables Jupiter Medical Center to meet a broad range of patient needs. Jupiter Medical Center is the only hospital in Palm Beach, Martin, St. Lucie and Indian River counties to receive a 4-star quality and safety rating from the Centers for Medicare & Medicaid Services (CMS).
Education Requirement: Bachelor’s degree in marketing, advertising, public relations, journalism or related field from an accredited college or university.
Experience/Qualifications:
+ Minimum of three years of public relations and/or marketing experience; healthcare experience preferred; portfolio of content examples required.
+ Excellent writer along with ability to develop content strategy, edit and implement editorial calendar.
+ Full understanding of social media channels and content distribution Confident communicator with ability to work with leadership, medical staff and employees to identify content that reinforces JMC brand.
+ Must be self-motivated and possess superior organization skills to manage multiple assignments simultaneously. Must thrive in a fast-paced environment. Must be computer literate in Microsoft Word, Excel and PowerPoint
Position Summary:
+ The Public Relations Coordinator is an experienced, creative individual who will develop and share content that increases the community’s awareness of Jupiter Medical Center’s services and value propositions. + Generate, edit, publish, and share daily social media content inclusive of text, images, videos or HTML to enhance awareness of JMC brand and increase consumer engagement.
+ Implement best practice standards on social media platforms including Instagram, LinkedIn, Twitter and Facebook. Use analytical tools to monitor and evaluate the company’s social media presence and performance.
+ Report key performance indicators (KPIs) to senior leadership.
+ Create video, graphics and capture photos to enhance the brand as needed.
+ Develop editorial calendar for multi-channel communications plan, including drafting copy, coordinating assets, scheduling posts, and publishing on channels.
+ Support communications plan through content development. Help manage and maintain the company website content.
+ Collaborate with the leadership team on talking points, social content, executive communication, and presentations.
+ Create messaging, presentations, and other deliverables to support service line strategy.
+ Develop patient testimonials (written or video) for use on various channels inclusive of web.
+ Develop content for use in internal and external newsletter.
+ Support the execution of community events internally and externally.
+ Coordinate activities as needed to support JMC strategic plan.
+ Inform leadership of JMC’s digital metrics and industry best practices.
+ Assist with oversight of outsourced public relations projects.
+ Prioritize projects based on feedback from manager and VP. Assure timely completion of all assignments.
+ Perform other duties as assigned.
How to Apply:
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