Background: Jupiter Medical Center is reimagining how to restore the community’s health and wellness. Award-winning physicians, world-class partnerships and innovative techniques and technology enable Jupiter Medical Center to provide a broad range of services with specialty concentrations in cardiology, oncology, imaging, orthopedics and spine, digestive health, emergency services, lung and thoracic, women’s health, weight management and men’s health. Our medical center consistently performs in the top 10 percent of hospitals for patient quality and satisfaction and has earned the highest rating in the region for quality of care.
Job Description: The Public Relations Coordinator is an experienced, creative individual who will develop and share content that increases the community’s awareness of Jupiter Medical Center’s services and value propositions.
+ Generate, edit, publish, and share daily social media content inclusive of text, images, videos or HTML to enhance awareness of JMC brand and increase consumer engagement.
+ Implement best practice standards on social media platforms including Instagram, LinkedIn, Twitter and Facebook.
+ Use analytical tools to monitor and evaluate the company’s social media presence and performance.
+ Report key performance indicators (KPIs) to senior leadership.
+ Create video, graphics and capture photos to enhance the brand as needed.
+ Develop editorial calendar for multi-channel communications plan, including drafting copy, coordinating assets, scheduling posts, and publishing on channels.
+ Support communications plan through content development.
+ Help manage and maintain the company website content.
+ Collaborate with the leadership team on talking points, social content, executive communication, and presentations.
+ Create messaging, presentations, and other deliverables to support service line strategy.
+ Develop patient testimonials (written or video) for use on various channels inclusive of web.
+ Develop content for use in internal and external newsletter.
+ Support the execution of community events internally and externally.
+ Coordinate activities as needed to support JMC strategic plan.
+ Inform leadership of JMC’s digital metrics and industry best practices.
+ Assist with oversight of outsourced public relations projects.
+ Prioritize projects based on feedback from manager and VP.
+ Assure timely completion of all assignments.
+ Perform other duties as assigned.
+ Bachelor’s degree in marketing, advertising, public relations, journalism or related field from an accredited college or university.
+ Minimum of three years of public relations and/or marketing experience; healthcare experience preferred; portfolio of content examples required
+ Excellent writer along with ability to develop content strategy, edit and implement editorial calendar
+ Full understanding of social media channels and content distribution
+ Confident communicator with ability to work with leadership, medical staff and employees to identify content that reinforces JMC brand
+ Must be self-motivated and possess superior organization skills to manage multiple assignments simultaneously
+ Must thrive in a fast-paced environment
+ Must be computer literate in Microsoft Word, Excel and PowerPoint
How to Apply: