13th Annual Bernays Awards Luncheon

 January 27, 2017 | Embassy Suites West Palm Beach – Ballroom

2017 Bernays Awards: The annual awards program of the GCPRC is named in honor of Edward J. Bernays, the father of public relations. The awards recognize outstanding performance and campaigns by members of the Gold Coast Public Relations Council, South Florida’s largest independent organization of PR & Marketing professionals. 

2017 Winners & Nominees

Best Nonprofit/Charity Project or Campaign – Small

• WINNER: American Disabilities Foundation, Inc., a 501 c3 not for profit (ADF) – The 2016 – 8th Annual Boating & Beach Bash for People with disabilities
• 3EConnections – Mix, Mingle & Give
• Gladstone Multimedia – Seek in the City: A Fairy Tale
• Kaliah Communications, Inc., in partnership with JLM Communications, LLC. – The Arc of Palm Beach County’s 2016 Cowboy Ball

Best Nonprofit/Charity Project or Campaign – Large

• WINNER: Clerk & Comptroller, Palm Beach County – Operations Fresh Start
• Cultural Council of Palm Beach County – Public Relations Campaign for the Cultural Concierge
• Fish Consulting – Franchising Gives Back
• Florida Atlantic University (Division of Research) – Owl Research and Innovation Magazine

Best PR Campaign by a Large Company or Firm

• WINNER: Fish Consulting – Rooter’s Bathroom Astrology
• Fish Consulting – Happily Ever Dunkin’
• Labor Finders International – Tell us Your “Dirty Secret” Job
• Labor Finders International – “We’re on a roll”

Best PR Campaign by a Small Company or Firm

• WINNER: Kaye Communications, Inc. – Bee Positive Now^TM
• Spotlight Families Magazine PR Director Christina Nicholson – Launch of the Spotlight Kids section in Spotlight Families

Best Internal Communications

• WINNER: Florida Atlantic University (Division of Research) – Owl Research and Innovation Newsletter
• Labor Finders International – Advancing the Customer Experience: How we’re Changing Lives”

Best PR Blogger

• WINNER: Christina Nicholson – Media Maven Blog at mediamavenandmore.com
• Coele Gaia (www.gigmagfl.com) – Florida’s Number One Source for Music, Entertainment and more!
• Tenet Florida Physician Services (TFPS) – The Health Spot Blog

Best Social Media Campaign

• WINNER: Constitutional Tax Collector, Serving Palm Beach County – Picture it: Who Rides with you?
• City of Port St. Lucie – City of Port St. Lucie Website Rebuilding Survey Campaign

Best Special Event

• WINNER: Karen Galanaugh, APR – Buffalo Days Indian Relay
• City of Port St. Lucie – The City of Port St. Lucie’s Forum on Race relations and Inclusion
• Cynthia Beckles (Momentum Marketing) for Riverwalk Toastmasters Club – Speakfest 2016
• Jackie Awve Marketing – TOBY 2016

Best Marketing Material

• WINNER: Palm Beach County Board of County Commissioners – Parks and Recreation Department – Department overview video
• Community Foundation for Palm Beach and Martin Counties – 2015-2016 Annual Report
• Deborah Bottorff & Associates – Palm Beach International Film Festival
• Labor Finders International – The Labor Finders 2016 Spring TAC Program: The Last Straw
• Meals on Wheels of the Palm Beaches – Meals on Wheels of the Palm Beaches 2015-2016 Annual Report

Best Crisis Communications

• WINNER: City of Port St. Lucie, Communications Department – Hurricane Matthew Emergency Operations Communication Campaign: PSL EOC via Social Media
• Community Foundation for Palm Beach and Martin Counties and United Way of Palm Beach County – 2016 Great Give / The Crisis
• Metropolitan Community Church of the Palm Beaches (MCCPB) – Response to Pulse Nightclub tragedy