Bernays Awards

Join us for a very special 2020 Bernays Awards! Registration is required in advance for this special event at
https://bit.ly/2C9mxqK – After registering, you will receive a confirmation email containing information about joining the meeting.

** GCPRC BERNAYS AWARD NOMINEES 2020 **
Debbie Abrams, president of the Gold Coast PR Council (GCPRC), South Florida’s largest independent association of public relations, communications and marketing professionals, recently announced the list of this year’s Bernays Awards nominees. GCPRC has given out these awards since 2005 honoring excellence in local public relations campaigns, marketing programs, and media coverage.

Only one award is ever announced in advance, GCPRC’s prestigious Presidents Award, which is given to a person or organization for truly outstanding performance. This year’s Presidents Award goes to Sandy Collier of Hey Sandy! PR & Communications in Wellington for her amazing work on behalf of evacuees from The Islands Of The Bahamas following the deadly and destructive ravages of Hurricane Dorian, including organizing a special dinner and breakfast to help ease their agonizing stress.

The nine competitive Bernays Award categories and nominees are:

Nonprofit Project or Campaign
+ Loggerhead Marinelife Center – Unwrap the Waves
+ The Buzz Agency – Boca Helping Hands + The Old Truck

PR Campaign/Large Company or Firm
+ BlueIvy Communications – Karting Miami Grand Opening
+ Labor Finders International – National Shutdown: Labor Finders Helping Government Workers Pay Their Bills
+ Moore – Holiday in Paradise/City of WPB
+ Moore – Vision Zero/City of WPB

PR Campaign/Small
+ Katnip Marketing – Susan Goldfein Awards

Crisis Communications
+ Food For The Poor – Bahamas Crisis, Post-Hurricane Dorian
+ Lion Country Safari – Weathering the Storm: Managing Communications with Lightning and Tragedy Strike
+ Loggerhead Marinelife Center – Protecting LMC Against Hurricane Dorian
+ Otero Communications & PR-BS – Jerome Golden Center Bankruptcy & Closure

Social Media Campaign/Nonprofit
+ Cultural Council for Palm Beach County – MOSAIC
+ Florida Atlantic University – Tyler Cameron, Will You Accept This Rose: A Social Media Campaign Highlighting FAU’s Most Popular Bachelor

Social Media Campaign/Corporate
+ Labor Finders International – Best of Staffing 2019 Double Diamond Winners
+ Mugsy PR – BD You for Body Details

Special Event
+ BlueIvy Communications — Maccabi Fun Run, South Florida
+ Constitutional Tax Collector, Serving Palm Beach County – FTCA Executive Training Series
+ Cultural Council for Palm Beach County – Florida’s Cultural Capital in NY
+ Food for the Poor – Annual Rafe Cochran Golf Classic
+ Hey Sandy! PR & Communications – Authentic Bahamian Christmas Breakfast
+ Moore – HIAF Industrial Hemp Road Tour

Marketing Material/Print
+ Clerk & Comptroller, Palm Beach County – Your Guide to County Finances, Fiscal Year 2018
+ Cultural Council for Palm Beach County – Communicating Culture through Collateral: A Brochure for the Traveler
+ Labor Finders International – 2019 Spring TAC ‘Time IS Money’
+ Maureen O’Sullivan – The Palm Beach Police & Fire Foundation Newsletter

Marketing Material/ Digital
+ BlueIvy Communications – Digital Joy Campaign Launch
+ Clerk & Comptroller, Palm Beach County – ‘Don’t Click That’
+ David Dipino – ‘You and Your Doctor’ Radio Show
+ Labor Finders International – LAMB 3-Year Anniversary Cup Challenge

In addition, two other Board selected awards will be announced during the Zoom meeting: PR Star, which goes to a person or organization that made an extraordinary splash last year, and the Founders Award, which goes to a person or organization that has made a lasting contribution to GCPRC. A Judge’s Award, selected by the 2020 judging panel, may also be given.