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2023 Bernays Award Winners
GOLD COAST PR COUNCIL Announces Winners of 2023 Bernays Awards, Honoring Excellence by Local Public Relations & Marketing Professionals
President’s Award Winner is Palm Beach Media Group; Communications Team Behind FAU Owls is Named PR Star
Sandy Collier, president of the Gold Coast PR Council (GCPRC), South Florida’s largest independent association of public relations, communications, and marketing professionals, today announced this year’s Bernays Award winners. GCPRC has given out these awards since 2005 honoring excellence in local public relations campaigns, marketing programs, and media coverage.
The honors were presented on July 18 at GCPRC’s 18th annual Bernays Awards at the Hilton Palm Beach Airport with nearly 100 attendees. Honors were presented in 10 competitive categories, plus four special awards selected by the nonprofit organization’s board of directors, and two Judges’ Awards.
Only one award winner is announced in advance, GCPRC’s prestigious Presidents Award, which is given to a person or organization for truly outstanding performance. This year’s recipient is Palm Beach Media Group, a proven leader in publishing excellence that produces such top-quality, high-demographic magazines as Palm Beach Illustrated and sister publications in Fort Lauderdale, Jupiter, Stuart, Naples, and Aventura, as well as the internationally renowned Florida Design, Palm Beach Charity Register, and more.
“Palm Beach Media Group continues to grow and glow… by offering outstanding editorial accompanied by dazzling photography,” hailed Collier before presenting the crystal trophy to Editor-in-Chief Daphne Nikolopoulos and members of her team.
The PR Team for the FAU Owls (Lisa Metcalf, Katrina McCormack, and Evan Shomo), received this year’s PR Star award for generating more than $1.9 billion in positive media coverage during the game-winning run of Florida Atlantic University’s men’s basketball team, including four different segments on NBC’s Today Show including three broadcasts live from the campus. The 2023 PR Star Award was presented by last year’s recipient Claudia Shea.
The Founders’ Award went to GCPRC’s longtime board member and two-term president Melissa Perlman and was presented by last year’s recipient Anne Dichele.
GCPRC’s second annual Tim Byrd Award—which goes to a local media personality who always “goes an extra mile” to help PR professionals—was given to Kari Barnett, Community Editor for the Sun Sentinel by last year’s inaugural recipient T.A. Walker.
This year’s distinguished Judges Award recipients were Discover the Palm Beaches and the Clerk of the Circuit Court and Comptroller, Palm Beach County. The two awards were presented by Bernays judges Niles Fortner and Stephanie Immelman.
The winners of the 10 competitive Bernays Award categories are:
Nonprofit Project or Campaign – Small
Palm Beach Civic Association, Hurricane Heroes
Nonprofit Project or Campaign – Large
BlueIvy Communications, The Opening of the Toby & Leon Copperman Therapy & Family Resource Center
Social Media Campaign – Nonprofit
Boardroom PR, JAGCO Social
Social Media Campaign – For Profit
Christina Nicholson, Become a Media Maven Podcast
PR Campaign by a Small Company or Firm
Lisa Metcalf, Florida Atlantic University, Hot Chicks, Cool Dudes: The Impact of Climate Change on Sea Turtle Sex Ratios
PR Campaign by a Large Company or Firm
The Buzz Agency, Marriott International New Global Headquarters
Crisis Communications
The Buzz Agency on behalf of The Family Law Section of The Florida Bar, Veto SB1796 / HB1395 – Alimony Reform
Marketing Material – Digital/Video
Palm Tran Public Transportation, Change the Way You Pay PSA
Marketing Material – Print
Anne M. Gannon, Constitutional Tax Collector Serving Palm Beach County, 2022 Tax Planner & Services Guide
Special Event
Palm Tran Public Transportation, 2022 Palm Beach Pride Parade
The next monthly Zoom meeting of the Gold Coast PR Council will be held on September 19 at 4 pm. For more information about GCPRC, please visit www.goldcoastpr.council.com.
2023 Bernays Award Nominations
Best PR Campaign by a Large Company or Firm
- BlueIvy Communications – Advancing Clean Energy with GenH2 Liquid Hydrogen Infrastructure Solutions
- David DiPino, Palm Beach Health Network Physician Group – In The News: PBHNPG Physicians Featured in Hospital News & Healthcare Report
- Discover the Palm Beaches – The Palm Beaches Dishes Up Culinary Creativity with ‘Dial Into Deliciousness’ Media Mailer
- The Buzz Agency – Marriott International new Global Headquarters
Best PR Campaign by a Small Company or Firm
- Katnip Marketing – Chris Sarandon’s ‘Cooking by Heart’ podcast launch and first stage of promotion
- Linnea Bailey Public Relations – Cultural Council for Palm Beach County Presents Contemporary Art of the Latin American Diaspora
- Lisa Metcalf, Florida Atlantic University — Hot Chicks, Cool Dudes: The Impact of Climate Change on Sea Turtle Sex Ratios
Best Project by or on behalf of a Nonprofit Organization – Large
- BlueIvy Communications – The Opening of the Toby and Leon Cooperman Therapy & Family Resource Center
Best Project by or on behalf of a Nonprofit Organization – Small
- Clerk of the Circuit Court & Comptroller, PB County – Here to Help Homeowners Campaign
- Palm Beach Civic Association – Hurricane Heroes
- Palm Beach Civic Association – Our Town with William Kelly: Palm Beach Narrows Options for Future Water Source
- Palm Beach Civic Association – Palm Beach TV
- Palm Beach Civic Association – Studio 33480 with Dorothy Jacks
- Palm Beach Fellowship of Christians & Jews – Taking a Stand
Best Crisis Management
- Food For The Poor – Responding to Back-to-Back Hurricanes
- Bill Orlove & Lindsay Robertson, NextEra Energy – Response to Seabrook Station Inadvertent Siren Activation
- Palm Beach Civic Association – Our Town with William Kelly: Challenges Facing the Police
- Palm Tran – Hurricane Nicole
- The Family Law Section of The Florida Bar & The Buzz Agency – Veto SB1796/HB1395: Alimony Reform
Best Social Media Campaign / For Profit
- Christina Nicholson – Become a Media Maven Podcast
- David DiPino, Palm Beach Health Network Physician Group – National Women Physicians Day 2022
- Labor Finders, Ewe-nique & Baa-rilliant: Lambie Takes Labor Finders by Storm, Shepherding Engagement and Excitement
Best Social Media Campaign / Nonprofit
- Palm Beach County Library System – The Library Elves Huey & Holly’s Adventure Around Palm Beach County
- Boardroom PR – JAFCO Social
Best Marketing Material / Print
- Anne M. Gannon, Constitutional Tax Collector Serving Palm Beach County – 2022 Tax Planner & Services Guide
- Clerk of the Circuit Court & Comptroller, PB County – Checks & Balances: Your Guide to County Finances FY2021
- League of Women Voters Palm Beach County – Voters Guide 2022
- Palm Beach Civic Association – Connecting with You and Our Town
- Palm Beach Civic Association – Grounded and Growing, Through Our Connections
- Palm Beach Civic Association – 2023 Membership Brochure
- Palm Tran Public Transportation – 2022 Annual Report
- Palm Tran Public Transportation – Go Glades Print Flyer
Best Marketing Material / Video or Digital
- Palm Beach Civic Association – Our Town with William Kelly: UF Scripps Pushes Boundaries of Medical Research
- Palm Beach Civic Association – The Civic, November/December 2022
- Palm Tran Public Transportation – Change the Way You Pay PSA
Best Special Event
- Anne M. Gannon, Constitutional Tax Collector Serving Palm Beach County – In-Service Day 2022
- City of West Palm Beach – Holiday in Paradise: Big Deal, Big Wheel
- Cultural Council for the Palm Beaches & Discover the Palm Beaches – Palm Beaches in Bloom
- Discover the Palm Beaches – The Golden Age of Travel
- Discover the Palm Beaches – The Palm Beaches Restaurant Month
- Food For The Poor – 2022 Rafe Cochran Golf Classic
- Manatee Lagoon, An FPL Eco-Discovery Center – ManateeFest 2022
- Palm Beach Civic Association – Annual Award Breakfast with Willie Geist
- Palm Beach Civic Association – 2022 Candidates Forum
- Palm Beach Civic Association – 2022 Hurricane Special
- Palm Beach County Public Affairs – Palm Beach County Day 2022
- Palm Tran Public Transportation – 2022 Palm Beach Pride Parade
