Digital Marketing Manager – City of Boynton Beach, FL
Purpose of Classification
The purpose of this classification is to plan, develop and implement the City’s marketing and public communications programs and strategies with limited supervision by the Marketing and Public Communications Director.
Essential Functions
The following duties and functions, as outlined herein, are intended to be representative of the type of tasks performed within this classification. They are not listed in any order of importance. The omission of specific statements of the duties or functions does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.
+ Responsible for leading and managing City profiles across social platforms, including content creation, analytic review and brand adherence across all departments.
+ Plans, develops, implements, and distributes effective public information, communications and marketing programs to inform and educate residents, visitors, businesses and community groups on the City’s policy decisions, services, meetings, programs, events and educational campaigns in unique visual manners consistent with the City’s branding.
+ Utilizes and integrates multiple channels of public communications to maximize the distribution of information to all audiences of the City, leveraging their resources for additional dissemination. These include, but are not limited to, print, broadcast, social media platforms, video, advertising, presentations, speeches, and appearances.
+ Ensures consistency and efficiency in the execution and distribution of the City’s message and that all communications and content is understandable, meaningful and relevant to each defined target audience(s). Delivers public information consistent with the City’s brand.
+ Coordinates across and among departments to identify synergies and leverage all public communications methods deployed by departments. Train and coach content managers on the execution of quality content.
+ Authors and/or edits public communications including, but not limited to, printed and promotional materials, publications and collateral, i.e. brochures, flyers, posters, postcards, press releases and articles, annual reports, letters, speeches and presentations, social media and multi-media sources and email newsletters.
+ Creates effective public outreach programs for digital media, letters, newsletters, articles, and reports.
+ Determines the best medium in which to convey the desired visual effect and/or message; consults with staff to create and design overall look, graphic elements, and content of materials to achieve their intended vision while adhering to City branding specifications.
+ Develops and writes new content, including prose, videos graphics, and scripting as necessary.
+ Creates and executes all marketing plans for City events and City sponsored events and identifies opportunities for City collaboration of events. Serves on event planning committees.
+ Collaborates with the Information Technology Department and staff on the continual development of an innovative customer-driven Drupal website.
+ Applies visionary and technical expertise to develop, implement and maintain a comprehensive, robust and dynamic public communications plan to brand the City as a national leader in forward-thinking public communications.
+ Develops analytical insights to inform social media optimization utilizing Google analytics and uses key performance indicators and measures the success of all digital communications, including websites. Collects, analyzes and provides written reports on City’s digital communications.
+ Evaluates the costs/benefits of online and multimedia applications and technologies and recommends emerging technologies and related budget(s).
+ Responds to residents, business and community group concerns or input and provides follow-up information.
+ Assists in the preparation of RFQs, RFPs and quotes. Serves as point-of-contact for outside contractual service providers related to public communications.
+ Collects and analyzes City’s marketing messages and provides recommendations to increase effectiveness and reach.
+ Supports Director in media relations activities, assisting with message development, media outreach and media response. Serves as a media spokesperson in the absence of Director.
+ Creates and designs digital and print promotional materials, including brochures, logos, info graphics and posters.
+ Develops and monitors the City’s marketing and public communications standards and policies.
+ Presents public information at meetings and partners with groups to provide and exchange information.
+ Serves on Emergency Operations Center (EOC) Public Information Officer’s Team.
+ Operates a motor vehicle to attend meetings and other work-related functions.
+ Performs other related duties as required.
Minimum Qualifications
+ Bachelor’s degree from an accredited college or university in marketing, journalism, communications, public relations, information technology, or a closely related field.
+ Five (5) years of experience in digital media, website development, television programming, broadcast journalism, marketing, communications, public affairs or public information.
+ Possess (or obtain within fourteen (14) days of hire) and maintain a valid Florida driver’s license.
Preferred Qualifications:
+ Master degree from an accredited college or university in marketing, journalism, communications, public relations, information technology, or closely related field.
Supplemental Information:
+ The ability to clearly communicate Department and City Goals, Policies, Strategic Plans and other key information to employees and peers using multiple communication platforms.
+ Effectively communicates with supervisor, employees, other departments, contractors, engineers, utility companies, vendors, outside agencies, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems.
+ Accurately and expeditiously receives and delivers messages and information to the appropriate individuals.
+ Ability to prepare accurate and thorough written records and reports.
+ Ability to understand and follow oral and written instructions and to complete assigned tasks with minimal direction.
+ Ability to understand and quickly and accurately follow brief oral and written instructions on complex matters.
+ Ability to establish and maintain harmonious relationships with Supervisor, customers, other employees, other departments, other governmental and regulatory agencies, and the general public as needed.
Knowledge, Skills and Abilities:
+ Ability to develop and implement established goals, objectives, policies, and procedures.
+ Ability to meet program objectives including timetable deliverables and work plans.
+ Ability to assimilate information from a variety of sources, analyze information and recommend effective courses of action.
+ Ability to operate a computer, camera and other related communication programs.
+ Ability to work effectively and independently in a fast-paced environment.
+ Ability to work effectively with employees, residents, businesses, schools, and community groups.
+ Ability to serve as the media contact for municipal government in the absence of the Director.
+ Ability to manage multiple projects.
+ Ability to evaluate marketing operations and recommend improvements.
+ Ability to communicate effectively, orally and in writing and convey ideas persuasively in concise, organized, and professional manner.
+ Ability to work under general supervision with a certain degree of creativity and latitude.
+ Ability to exercise judgment, decisiveness and creativity in situations involving the evaluation of information against sensory, judgmental, or subjective criteria, as opposed to that which is clearly measurable or verifiable.
+ Ability to maintain a high level of professionalism, confidentiality and tactfulness.
+ Ability to create clear, easy-to-navigate, informative, accurate, well-designed, and functional websites that provide web content with the City’s message; develop test plans to determine website functionality.
+ Ability to use a wide variety of web related software; operate computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animative, web interaction, and other web communication capabilities.
+ Knowledge of materials and equipment utilized in marketing and public communications.
+ Knowledge of PC Network Environments.
+ Knowledge of municipal principals and best practices of media relations and public communications.
+ Knowledge of principles and practices of website content writing and design.
+ Knowledge of fundamentals of website design and use experience.
+ Knowledge of web standards for Americans with Disabilities Act (ADA) compliance, cross-browser compatibility, search engine optimization, and responsive frameworks; Web Content Accessibility Guidelines (WCAG) for web accessibility.
+ Skilled in the writing, designing and production of publications.
+ Skilled in Search Engine Optimization (SEO),
+ Skilled in event marketing and development.
Physical and Sensory Requirements / Environmental Factors:
+ Physical Ability: Tasks require the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (5-10 pounds). Tasks may involve extended periods of time at a keyboard or work station.
+ Sensory Requirements: Some tasks require the ability to perceive and discriminate visual cues or signals. Some tasks require the ability to communicate orally.
+ Environmental Factors: Performance of essential functions may require exposure to adverse environmental conditions, such as traffic hazards.
Notes:
+ The City of Boynton Beach, Florida, is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act (42 U.S. C. 12101 et. seq.), the City of Boynton Beach will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job.
+ A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements are subject to possible modifications to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the abilities and aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat of significant risk to the health or safety of themselves or others. Requirements are representative of the minimum level of knowledge, skills, and ability.
Veterans Preference:
Certain servicemembers and veterans, and the spouses and family members of such servicemembers and veterans, receive preference and priority in the City’s hiring process. Additionally, certain servicemembers may be eligible to receive waivers for postsecondary educational requirements in employment by the City.
How to Apply:
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