Public Information Officer – Palm Beach County Property Appraisers Office
JOB SUMMARY
This is a highly responsible exempt position requiring advanced professional work involving the communication and dissemination of information related to the Property Appraiser’s Office. Responsible for coordinating media relations, marketing, community outreach, social media, special programs, and other communication strategies for the Property Appraiser’s Office. This position may require occasional night and weekend work to manage press relations.
ESSENTIAL FUNCTIONS
- Communicates with the media and the public regarding Property Appraiser issues as directed; responds to taxpayer concerns or refers questions to other individuals or departments as appropriate.
- Directs media relations activities for the Office, such as web, print, and social media, which includes building and maintaining relationships with the news media and answering media inquiries.
- Prepares news releases, media communications, brochures, and presentations to market and communicate the Property Appraiser services and programs to the public.
- Develops content for social media sites and websites, monitors for content and accuracy.
- Use digital media equipment and computer editing software programs.
- Understands all components of video production, including sound, music, visuals and point of view.
- Responsible for all video production for the Property Appraiser’s Office.
- Support website updates and content creation.
- Maintains an awareness of new trends and advances in the profession; maintains professional affiliations; attends workshops and training sessions as appropriate.
- Operate modern standard office equipment and computer systems that relate to the designated area of responsibility.
ADDITIONAL RESPONSIBILITIES
- Perform other related work as required.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
- Mastery of English composition and proper sentence structure, spelling, grammar, diction, and proofreading skills.
- Understanding of social media platforms, proper usage, and posting etiquette.
- Ability to communicate clearly and concisely both orally and in writing; strong collaborative skills.
- Ability to establish and maintain effective working relationships with elected officials, coworkers, media organizations, the public and other agencies.
- Ability to maintain confidentiality of information.
- Ability to exercise considerable independent judgment and perform duties with a minimum of direct supervision.
- Ability to complete assignments in strict time constraints.
- Ability to function calmly under pressure and in situations requiring sensitivity, tact, and diplomacy.
- Ability to use a wide variety of computer applications, social media technologies, and camera to produce brochures, newsletters and other office related communications.
EDUCATION AND EXPERIENCE
- Bachelor’s degree from an accredited college or university with major course work in Public Administration, English, Journalism, Business Marketing or a closely related field, supplemented by recent and relevant experience in public information, journalism, communications and/or public relations which equals five (5) years.
- Experience working with video editing software.
- Public sector experience is preferable.
- Must have a valid Class “E” Florida driver license, automobile with valid vehicle insurance and good driving record. All must be maintained while employed in this position.
PHYSICAL REQUIREMENTS
This job requires the ability to perform the essential functions contained in this job description. These include, but are not limited to, the following requirements.
- Typically sit at a cubicle, desk, table or counter.
- Use fingers and hands to operate a computer keyboard; enter data into a computer or other keyboard device requiring continuous or repetitive arm-hand-eye movement.
- Work for sustained periods of time maintaining concentrated attention to detail.
- Occasionally walk, stand, stoop or kneel.
- Occasionally lift, carry, push, pull or otherwise move objects weighing up to 25 pounds.
- Occasionally ascend or descend stairs.
- Ability to file and retrieve documents from department files.
WORKING CONDITIONS
- Work is regularly performed in an environmentally controlled office setting. May be required to drive to various locations to attend meetings, conferences, or community outreach events.
- This position may be required to provide support before, during and after major storm events and emergency situations, such as hurricanes or other declared emergencies, depending on assigned emergency role. May require after-hours or weekend duty.
- An employee in this position may be called upon to perform any or all of the essential functions. The examples provided do not include all of the tasks the employee may be expected to perform. To perform this job successfully, an individual must be able to perform each essential function satisfactorily.
- The qualifications listed are intended to represent the minimum skills and experience levels associated with performing the duties and responsibilities contained in this job description. The qualifications should not be viewed as expressing absolute employment or promotional standards, but as general guidelines that should be considered along with other job-related criteria.
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