2020 Bernays Award Winners Announced
Debbie Abrams, president of the Gold Coast PR Council (GCPRC), South Florida’s largest independent association of public relations, communications and marketing professionals, announced this year’s Bernays Awards winners. GCPRC has given out these annual awards since 2005 honoring excellence in local public relations campaigns, marketing programs, and media coverage. The honors were presented on July 21 via Zoom, with more than 60 local PR professionals participating online. The online awards ceremony was hosted by T.A. Walker, WPTV’s Taste & See Entertainment Reporter.
Presidents Award: Awarded to a person or organization for truly outstanding performance –
Sandy Collier of Hey Sandy! PR & Communications, for her work on behalf of evacuees from The Bahamas following Hurricane Dorian
PR Star Award: Awarded to a person or organization that made an extraordinary splash last year –
Scott Benarde, for the reopening of the Norton Museum of Art following a $100-million renovation
Founders Award: Awarded to a person or organization that has made a lasting contribution to GCPRC –
Debbie Abrams, President of the Gold Coast PR Council & Senior Vice President, The Buzz Agency
PR Campaign/Large Company or Firm: The Moore Agency – Vision Zero/City of WPB
PR Campaign/Small Company or Firm: Katnip Marketing – Susan Goldfein Awards
Crisis Communications: Loggerhead Marinelife Center – Protecting LMC Against Hurricane Dorian
Nonprofit Project or Campaign: The Buzz Agency – Boca Helping Hands + The Old Truck
Social Media Campaign/Nonprofit: Florida Atlantic University – Tyler Cameron, Will You Accept This Rose: A Social Media Campaign Highlighting FAU’s Most Popular Bachelor
Social Media Campaign/Corporate: Mugsy PR – BD You for Body Details
Special Event: Food For The Poor – Annual Rafe Cochran Golf Classic
Marketing Material/Print: Clerk & Comptroller, Palm Beach County – Your Guide to County Finances, Fiscal Year 2018
Marketing Material/Digital: Clerk & Comptroller, Palm Beach County – ‘Don’t Click That’
Judges Awards: Selected by the 2020 judging panel – BlueIvy Communications & Labor Finders International
Photo credit: T.A. Walker